As Creative Director at BHT I was responsible for creating a strong, consistent brand which reflected the organisation’s values: combating homelessness, creating opportunities and promoting change.
BHT undertakes important work in tackling homelessness and dealing with complex issues. Creating a strong brand enabled BHT to stand out in a densely crowded, competitive and ever-shrinking third sector marketplace.
The resulting brand identity aimed to become intrinsic to the organisation’s culture, promoting a central, unifying idea around which all behaviour, actions and communications are aligned. I was granted the freedom to evolve the brand over time; the only element that had to be left alone was the logo, so the resulting identity was based around its core elements.
I provided a new website design and build, content management and server administration, templates for PowerPoint, Word and Excel, various reports both printed and digital, editorial work, signage, photography, leaflets and posters. BHT’s marketing strategy also included digital communications such as email newsletters and promotion of fundraising campaigns through various social media platforms.
Producing a comprehensive set of branding guidelines enabled me to promote the advantages of branding quality and consistency when visiting projects. Nobody develops a strong and meaningful brand strategy alone, and with strong buy-in from the top of the organisation together with the vision of key staff members the rebrand had a positive impact, helping win important funding bids.
Anthony is a talented designer and web developer, with excellent attention to detail and creative flair.
He took care of all our digital and print needs, as well as developing and maintaining our charity website, producing our fundraising campaigns and associated marketing materials.
I wouldn’t hesitate to recommend him.
BHT's Branding Guidelines were designed to be accessible yet comprehensive, including guidelines on copy writing as well as design consistency.
As a part of the overall branding exercise I built BHT a new website, designed to be consistent with the developing brand as well as easy to use and manage. I provided server hosting and administration as well as content management and training.
A strong brand supports an organization's aims and objectives through a variety of media, including website information and promotion, leaflets, publications, handbooks, business and calling cards and POS signage. I worked closely with service user involvement groups throughout various design processes to ensure buy-in from both staff and tenants.
The BHT Services Roadmap was inspired by the original Harry Beck London Underground map, with an emphasis of clarity over geographical accuracy. The roadmap design evolved over several years to fit the ever changing structure and priorities of the organisation.
BHT‘s Annual Reviews and Impact Reports were an essential platform from which the charity promoted and celebrated the quality and diversity of its services, projects and people. I was responsible for the entire process from rough copy provision including design, layout, copy editing, infographics, image aquisition and liaising with printers. Click here to download full versions of these publications..
Anthony is an extremely talented and creative designer, with a great ability to work to a brief and meet the needs of his clients.
